Article

Article evaluation

• "They have always served a greater purpose than themselves: to move the overarching story forward."– The quote is very interesting and i feel the article speaks the truth. It mentions about the title having a greater meaning behind it then just introducing the film, but has a 'greater purpose' which gives a story line to the film. I think this hints of aspects, which will be in the film and sometimes slightly portrays the narrative of the film itself. 

• "We see the emergence of typography that seeks to match letterforms with the subject matter and even the zeitgeist" & "It could be argued that typography lost importance in this era of title design." - This is an interesting quote concerning the typography of a title sequence. The typography within a title sequence can imply to the audience the specific genre of a film. A film name with the right typography, analyzing it can set up the whole theme that would be held in the film. The typography itself does 'match' the narrative and genre of the film; which I think is very important for audiences. 

• “As much as possible, they liked to convey the tone of a movie through the “dressage” of its main title” -The quotation shows the films audience, people who wish to see a film will often judge it on their first impressions and that comes under the title name and the way the title presents the film. If the film title is badly presented, the audience will take their first impression of the film and think of it throughout the film. All great producers will remember that, first impressions are everything

• "As movies grew more popular, their titles evolved." - When reminiscing on title sequences from the past, to nowadays, we notice how much titles have 'evolved.' We know that in modern day societies technology allows film makers to be a lot more creative and experimental with in title sequences, but it is very important to reflect on previous titles. It is important to notice that each new film that is released, holds an aspect in the title that is unique in itself and to the movie. 

• "Experimentation on the fringes, where title sequences really thrive, have led to all kinds of innovation in what a title can be and how it can serve the story and the director’s intent." - Title sequences may contain more meaning behind it then what people actually recognize  But not only does it 'serve the story' it shows the 'director's intent' to the film. You could say that the title sequence can be a very prominent aspect to the director of the film. This is because it holds a lot of information within it, and it is important to give a certain amount of information that excites the audience but also builds tension for the ending of the film. 

• "But the measure of a title design’s quality is the same now as it was in the silent era. Whatever function they perform, titles remain an essential part of film." - Last of all, I find this quote from the article piece is very important, as it summarizes all thoughts. I think that it suggests that although technology in modern days is a lot more advanced, the meaning behind each individual title sequence holds similar effort put into it. It concludes that no matter the 'quality' of the title, each one has had similar effort put into it, and the design of it has been similarly analysed and questioned as to what it will portray to the audience.